Who We Are
Over 15 years experience in pharmaceuticals
Mission Statement & History
EUR-AFRIPHARM.CO.LTD has been established since 2004 by Jason Fenech, Kevin Fenech both pharmacists graduated at the University of Malta in 1996 and John Bugeja, pharmacy technician since 1990. Both Jason and Kevin Fenech have attained a vast experience in community pharmacy and medical representation in the pharmacy and medical fields for more than 25 years. Mr.John Bugeja, having been also managing director of another company which has been in operation since 1944 has gained great hands-on experience in business management.
Such a diversity in expertise instigated the idea to join forces and form a company with a close knit teamwork and vast experience in these professional lines. This has offered them the opportunity to understand the needs of the customer, and the importance of maintaining the best standards in offering the best service to our clients.
Eur-AfriPharm.Co.Ltd. has been established to represent and market herbal, medical devices, pharmaceutical and parapharmaceutical items and related products within the community pharmacy and hospital settings.
We believe in quality not quantity and choose companies wisely, mainly from mainland Europe in order to represent and establish them both locally and in other emerging markets.
Our partners
Our first and successful venture with PhytoGarda, a company originating from northern Italy and specialising in herbal products, has seen their products being sold throughout all the community pharmacies in the Maltese territory. As both companies are working closely together, Eur-AfriPharm is always expanding their portfolio and creating market demand on a national level.
PhytoGarda has now been established as a local household brand since 2008, with more than 30 products launched to date. Sales have increased on a yearly basis by around 5-10% lately, with an almost double the value from 2010 to 2011 and from 2011 to 2012.
Eur-Afripharm, has been in fact the first export opportunity for PhytoGarda, putting Malta as their inceptive market towards export expansion to around 7 export countries in 7 years. In relation to this, Eur-AfriPharm has been looking towards other foreign markets, in fact it has been appointed exclusive representative for PhytoGarda in Libya and Cyprus.
Eur-AfriPharm has also been exclusively representing and distributing in-vitro diagnostic tests mainly ovulation and pregnancy tests manufactured by Turklabs Inc., a Turkish company, for more almost 10 years. We have managed to market this brand as one of the leading providers of pregnancy and ovulation kits on the Maltese market.
Since 2019, we have also proudly partnered exclusively with Dr. C Soldan GmbH, a well reknown sweets brand from Adelsdorf, Germany. This brand is very popular for Em-Eukal and Rheila range of pastilles, more so in the community pharmacy sector in Germany, Switzerland and Austria.
In the same year, we also managed to introduce Fidia Pharma from Italy, a multinational Italian brand specialising in products based on the innovative ingredient, Hyaluronic acid. We have successfully launched Hyal04 antiseptic spray on the Maltese market.
Marketing has always been one of our main basic tools in implementing our objectives. The PhytoGarda brand has been reaping potential growth through advertising on public media, such as national broadcasting radio stations, magazines, electronic social media and merchandising material in pharmacies, especially considerable distribution of samples strengthened by several showcasing in pharmacies. A considerable percentage of the budget on advertising costs has been invested in this regard.
This line of marketing has always been backed up along these years by medical detailing to health care professionals such as doctors, consultants and pharmacists through concerted efforts from the own directors Jason and Kevin Fenech.
Our sales department, consists of a sales representative, who collects orders and meets other clients’ requirements on a daily basis. Meanwhile, our sales and administrative office has always been manned by Mr.John Bugeja, whereas distribution has always been trusted to third parties specialised in this line of field.
Structure
Since inception, Eur-AfriPharm has always endeavoured to establish itself as one of the main players in representation and distribution of various pharmacy and hospital lines. Motivation and a strong initiative have always been the main contributing factors to our vision towards a stronger position on both the local and international markets.
In line with this initiative, motivated by repeated requests from foreign clients and built upon more than 15 years experience in the parapharmaceutical, herbal and supplements sector, the company is also planning towards possible expansion to the pharmaceutical medical business through acquisition of the relative licences which enable it to penetrate such a huge market,following thorough evaluation of such a competitive market.
Partnerships with GDP provider/s are well being considered to team up with our expertise in sales and marketing. This further enhances each individual company’s core business to provide a better service primarily to our own suppliers, and last but not least in the distribution chain, to our end clients. This with maximum efficiency, whilst minimising operational costs.
